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The more opt-ins you get the bigger your email list. A big responsive email list can set you up for life. Or at least for a long time to come.
Building a bigger email list is easy once you know the fundamentals. From what I can see, most website owners are almost clueless. Their websites do not encourage opt-ins.
Let me show you a basic way to get more prospects. I’ll give you an example you can swipe.
The first thing is this: People will join a list they believe will be valuable. We all get too much email. No one wants more. For this reason, people are picky as to which lists they join online. Information is the best “hook” to use to get people onto your list.
The easiest way to get an opt-in is to offer free information. Provide some sort of free article or e-book. Something like that on a topic the market is interested in.
In exchange for the free information, require them to opt in. Just build a simple lead capture page. Include copy that sells the free info.
Take the fear out of joining your list. Make it easy and simple. Just ask them to type in their email address. You can also ask for their first name. That’s all you need. If you ask for too much you won’t get many opt-ins.
Another thing: Along with the giveaway, offer a series of reports or audios. Tell them they’ll get one every week or every couple of weeks. This way you keep them on the list. You continue delivering good value. They’ll, in turn, give you their business.
I’ll share with you a sample of a lead capture page for stock market traders. The copy on it could read something like this…
Would you like to beat the stock market?
Free Reports Reveal Five Fast Muscle-Building Secrets
If you want to boost your cash flow almost overnight… then… you’ll want to read these five reports. Because they reveal…
How to get the same trading advantage Wall Street portfolio managers enjoy.
How to find the little-known stocks guaranteed to move up or down in price.
3. How to tap into hot email lists made up of perfect customers… and… only pay for access if and when you make a sale.
How to lower broker fees by up to 50% or more.
How to get into competition shape the easy way.
Just type your email address in the box below. You’ll get all these reports right away… plus… a free subscription to my bi-weekly “Muscle Blaster” ezine.
This lead generation process works. The main reason why is because of its simplicity. You offer valuable info to a market on a specific topic. No need for fancy stuff. The basics of lead generation will always get you farther.
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