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Audio has definitely taken the internet by storm recently, whether it is in the form of a welcome message upon entering a site, audio blogging, a podcast, or even a monthly audio newsletter. People love audio and recent advancements in technology have made it easy for people to download audio files to their Mp3 players and listen wherever they go.
You can take audio files that you had for any interviews you are conducting for information products or articles and make money with them in other ways. You can do this in the following ways:
Product Upgrade: If you have created a written information product, such as an ebook or special report, and you interviewed a few experts while conducting research for this product, offer the audio files of these interviews as an upgrade. If the base price for just the written product is $19.95, you could add the audio files for an upgrade price of $24.95 or $29.95 or higher, depending on how much audio you have to offer.
Product Downgrade: On the opposite side of the above description, you can use audio files as a downgrade to an existing product. If you have a coaching program that includes written guides, audio interviews with experts, and one-on-one or group coaching, you could offer the audio interviews as a downgrade for those who can’t afford the whole package. For example, you could price the total package at $199, but offer the audios for those that want to “self-study” for a price of $75. Those that can’t afford $199 will feel that they are getting a good bargain, and you will have turned a “non-sell” into a $75 sell.
By offering an audio information product: As well as offering an upgrade and downgrade, you can offer audio files as completely new information products. For instance, invite people who have purchased your product onto a teleconference line for a Q&A session. Record the session, then have it to offer to future customers.
As a seminar series: A seminar series is a great way to create buzz for your business, generate website traffic, and to make money. You should consider approaching other business owners that also interest your market, and ask if they can be a part of your seminar series.
Depending on how much traffic you currently have, you may be able to charge the presenters a fee to have a spot in your seminar as well. You can opt to allow people to dial in on a teleconference line or meet in a web conference room and listen to the live seminar for free, and then charge a fee for access to the recordings of the seminars. Alternatively, you can charge a fee upfront and only give paying customers access to the live seminars.
As you can see, there are numerous ways to make money with your interviews. You will find readers will enjoy hearing your voice, as well as hearing from other experts. With a little organization, you can bring a whole new stream of income with your audio interviews.
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