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All about Viral Marketing

Viral marketing is a type of marketing that any person with any
type of business should try to take advantage of. With viral
marketing the business owner does a little bit of work and then
gets a lot of mileage from his marketing campaign. But what exactly
is viral marketing? This article will answer that question as it
tells you all about viral marketing.

When we try to look at what viral marketing is all about, we first
have to gain a basic understanding of what viral marketing really
is. The keyword in viral marketing is viral. This is something that
spreads from person to person quickly. It’s just like a virus. So,
with viral marketing, some type of marketing material passes
quickly from one person to another.

A perfect example of viral marketing is an online video that gets
sent from person to person because of how good (or maybe shocking)
it is. On the surface the video doesn’t directly market a business
or a product, but in someway it does market something. That is a
perfect example of viral marketing.

So, the key with viral marketing is to create something – a video,
an eBook, etc. – that will get passed from person to person without
you doing anything other than creating it and then placing it on
the Internet. People receive the content you created and like it so
much or find it so important that they pass it on to other people.
As more and more people share the content with more and more
people, the content spreads faster and faster. It becomes viral!

That’s really what viral marketing is all about. It’s all about
getting the word out about your business or a specific product or
service without actually paying money or working so hard that a lot
of people are exposed to what you’re marketing. It’s about creating
just one thing that’s so impressive that people share it with each
other.

Of course the most important part of viral marketing is making sure
that you aren’t trying to directly market anything. If you do then
it certainly won’t become viral. You simply want to create
something that’s great and then link that something to what you
really want to market.

There you have all the information you need all about viral
marketing. It’s basically getting something you created to be
spread from person to person quickly (just like a virus). Obviously
it’s impossible to predict if something will go viral, but your
goal should always be to create something that shocks or really
entertains others. If you are able to create something that does
one or both of these things then you will have a shot at that
content going viral.

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Giving Google What It Wants

How do you know what Google wants?  There’s an easy, free way that doesn’t involve Tarot cards, an Ouija Board, or Wordtracker.

What is this method?  Does it come “free” with the latest Internet marketing information product?  Can you get it when you opt-in to somebody’s list?

Nope, it’s not any of these things.  Just look at what Google’s showing you.

When you do a search on your niche, sub-niche, or keywords, pay attention to what kind of content you’re being shown.  It might not just be web pages.  It’s pretty clear when images and video pop up in a “normal” web search.  But what’s not always so obvious is the other specialty search items–news, blog feeds, and products–that often make their way onto the first page of Google.

Press releases can get you that spot.  However, not all press release sites are created equally.  If your PR releases to the free sites don’t work, you’ll be just about guaranteed results with PRWeb.com.

How often you need to do a press release will vary with your niche and current events.  If news results are showing up at the top of the page, then it’s just plain stupid not to try for them!

Blogs are also popular with Google.  They give Google two things that it really loves: user-generated content and regular updates.

Technically, most blog pages aren’t any different from other web pages.  Add to this that popular blog posts can get many, many backlinks, and it’s easy to see why blogs have always done well in Google’s “regular” web search.

But Google also has its own blog search.  It gets its information from blogs’ RSS feeds.  So if your chosen niche, keyword, or key phrase shows lots of blog results, make sure to have a blog post or three, and ping your feed at http://blogsearch.google.com/ping.  (This is also a good way to get spiders to your website, if you host your own blog.)

So if you ever want to write about the amazing new press release/news item that came out in your niche–you’re golden!

How Do I Know If It’s a Profitable Niche?

“How do I know if it’s a profitable niche to get into?” is one of the first questions many newcomers to Internet marketing have.  You can look for several things.

Your first line of intelligence on niche profitability is Adwords activity.  If your niche only has a couple of Adwords ads on the first page of Google, when you search for keyword/keyphrase results, then it’s probably not that profitable.

If it has Adwords on down the page, that’s a good sign.  Click the “More Sponsored Links” link at the bottom of the ad block.  If Google shows two or three pages worth of ads, you’re definitely in a profitable niche.  If it shows much more than that, then you’re probably in a really profitable niche–but you’ll also have a good amount of competition.

Keep in mind that the ad block doesn’t have to extend all the way down the page for a niche to be profitable.  But you definitely want to see more than just a couple of ads.  Also keep in mind that you may have just stumbled onto a niche or sub-niche that nobody has mined yet.

You’ll also want to check the kinds of ads that you see.  Is it mostly just core merchant advertising, or are affiliates advertising, too?  Any time you see a fair amount of affiliate activity, that’s a good sign that you can make money online in this niche.  If you’re seeing lots of affiliates with branded domains, then there is definitely some money to be made here.

If it’s mostly eBay and Amazon, run screaming.

When you decide how profitable a niche might be for you, you’ll also want to take into account how heavy the competition is, and what kind of resources you’re willing to expend.

As mentioned, more than three pages of “sponsored links” points to a competitive niche.  You’ll really know the niche is competitive if “yourkeywordhere.com” is outranked by anything but an FTC (Federal Trade Commission) page.

Generally speaking, whoever bought the “yourkewordhere.com” site got on the scene before anybody else did.  And if they got there first and are still outranked–expect some pretty stiff competition!

Only you can answer the question, but now you know enough to find out if it’s a question that’s even worth asking!