Posts Tagged ‘Permanent ranking’

Having Multiple Income Streams Is a Smart Move

One problem that many people encounter in online business is that they don’t have enough income streams. Not just in the sense of having multiple products, although that’s a major part of it, but also that they don’t have multiple payment options. Just as the Internet is called “The Web,” you need to have a web around yourself, rather than just one channel of income.

The reality is that not every online shopper has PayPal. Nor does everyone have a credit card. If you don’t use both of them, you’re going to cut off one form of payment or another. You’ll be making less money than you could otherwise. It may cost a little more to use both Authorize.net and PayPal, but it will be well worth it.

Selling multiple products is great as well. Diversity is a key element of success in online marketing. You don’t want to overwhelm yourself by running too many projects, of course, but having several product options also gives you a diverse income stream. If you can at all, you should use both PayPal and Authorize.net on all of them to monetize them to the max.

To maximize your earning potential is the key to success in any business, including online business. The key to making this happen in online business is to have multiple income streams. If you’re just relying on one line of income, you’re effectively cutting off other ways people can pay you.

I recommend checking SEM Business Blueprint for additional revenues. You can find it here.

Having Multiple Income Streams Is a Smart Move

One problem that many people encounter in online business is that they don’t have enough income streams.  Not just in the sense of having multiple products, although that’s a major part of it, but also that they don’t have multiple payment options.  Just as the Internet is called “The Web,” you need to have a web around yourself, rather than just one channel of income.

The reality is that not every online shopper has PayPal.  Nor does everyone have a credit card.  If you don’t use both of them, you’re going to cut off one form of payment or another.  You’ll be making less money than you could otherwise.  It may cost a little more to use both Authorize.net and PayPal, but it will be well worth it.

Selling multiple products is great as well.  Diversity is a key element of success in online marketing.  You don’t want to overwhelm yourself by running too many projects, of course, but having several product options also gives you a diverse income stream.  If you can at all, you should use both PayPal and Authorize.net on all of them to monetize them to the max.

To maximize your earning potential is the key to success in any business, including online business.  The key to making this happen in online business is to have multiple income streams.  If you’re just relying on one line of income, you’re effectively cutting off other ways people can pay you.

Thoughts on Permanent Ranking

Many SEO providers out there will try to sell their customers on the idea of permanent ranking.  This is a strange selling point, since there’s no such thing as keeping a permanent position in the search engines.  It’s just not possible, at least in any niche that’s worth being in.

The idea they present is appealing, no doubt.  Who wouldn’t want to permanently have the top spot on the search engines for every keyword they use?  While this is possible in some niches, I can guarantee that those are the ones you don’t want to be in.  If you don’t have competition in your niche, then there isn’t a lot of money in it.

This gets into the problem in the idea of permanent ranking.  Any niche worth being in will have competition.  Depending on what your competition does versus what you do, your ranking can rise or fall on a regular basis.  It’s not anything to freak out about, it’s just the nature of the beast. 

New websites may appear in a given month and use black hat techniques to get ranking.  They will possibly slap your page around for a little bit and your ranking will dip.  They’ll be gone next month, so your ranking will increase then.  For that matter, some sites that have been outranking yours for a while may shut down.  This will cause your rankings to rise.

Let’s not forget also that with Google tweaking their algorithms around, no one, unless you’re the only one in your niche, can bank on permanent position.  Sometimes they favor some techniques over others, and there’s no sure way to predict what they’re going to do next.  You and your competition could do absolutely nothing with your sites one month, and find out that it’s all been switched around the next month.

If you’re looking into an SEO service that has promises of permanent ranking, my advice is to run—not walk—away.  They’re only out to get your money.  Stability in search engine ranking is only a relative value, not absolute.

Meta Keywords Are not Useless – Contrary to Popular Belief

To say that meta keywords are useless is a bit exaggerated. While it’s true that they don’t have the same punch as they once did, they still have some uses. Overreaction is bad business in SEO.

For one thing, Yahoo still picks them up. You have to trick it a little, though, by misspelling the keywords.

Google and MSN get a little more complicated. They say that meta tags can’t affect your SERP rankings, but they can improve your click-through ratings. Now, if your click-through ratings directly affect your SERP placement, doesn’t that mean that meta tags DO influence your SERP rankings?

The logic gets more twisted than that with Google. In their webmaster support, they suggest using quality and truly descriptive descriptions because they can go a long way toward improving the amount and quality of your traffic. Traffic, again, increases your SERP placement, so what do they mean by saying meta descriptions don’t matter?

What about Web 2.0? This really gets crazy. It seems that all kinds of rules that Google sets up for webmasters to follow just get thrown out the window. Tell me that the tag clouds aren’t keyword abuse! With a little bit of snooping around, you’ll see that blogs in particular get away with a lot of stuff that other sites can’t do.

There’s also a funny little thing where meta keyword tags will hurt your rankings if you use the same meta description for every page on your site. If they don’t matter, then why the negative results? A lot can be learned about what still matters by seeing how it can get you the Google smack if you do it wrong.