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There are a plethora of different methods of online lead generation for network marketers. Leads are essential to any network marketing business. Without a steady stream of interested, pre-qualified prospects coming to you, can’t build a business. To get you started, here are some of the top methods of online lead generation for network marketers, as well as one particular method that you shouldn’t use.
If you have a full website advertising yourself, you can include your email address somwhere on the website, inviting interested persons to contact you for more information. You may not get as many leads this way, but they will be highly targeted leads, which are the most valuable. People who go to the trouble of sending you an email will already be interested in your business, so you won’t have to try quite as hard to sell to them.
Today on the internet there are so many people wanting your email address that you must offer your visitors something valuable for them to sign up for your newletter. One of the best ways I have seen this done is to write a short ebook or a “special report”, which can consist of 4-10 pages of information related to what the visitor came to your site for. You can even hire someone to write it for you if you have the budget to do it.
You can also partner with another network marketer to exchange leads, or to barter for access to the leads of the other marketer by providing that marketer with a service that’s beneficial to his business. The beauty of the internet is that you can do all of this online over email or through instant messaging, so the person you trade with can be literally anywhere in the world.
Creating your own landing page with a contact capture form is also a great idea. Ask for the names and email addresses of every visitor to your site, then send this information to your auto responder for storage. Of course, you’ll have to offer something in exchange, since no one is going to give you their contact information just because you asked nicely. You could give extraordinary information on your website that the visitor has to “register” to see. You could also give away an ebook or report that requires contact information for you to send it.
One method of online lead generation for network marketers you should absolutely avoid is buying leads. Leads that you purchase are often of very poor quality, and usually out of date. It may sound great to be able to buy hundreds of thousands of names for just a few dollars, but it’s really not worth it in the end. You’ll just end up wasting your time and your money on worthless leads.
When you purchase a lead list, whether it is recommended by your upline or you are desperate for names and numbers, you need to be aware of the drawbacks to using lead lists. One is that the leads are usually sold to other marketers so you will be competing with them from the start. To get exclusive leads you will have to pay a high premium price and my experience has been they are not worth it.
The Internet has made it possible for anyone to achieve network marketing success. It’s not like the old days when you had to go approach strangers in public and try to sell to your family and friends. Today, you can find interested, qualified prospects throughout the world. Using the top methods of online lead generation for network marketers, you can be very successful, even more than you ever dreamed was possible.
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