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It can take years and years to build a solid brand that consumers trust. When evaluating home business opportunities don’t overlook the benefit of a solid brand name. It is easy to be swept up in the excitement over the latest start-up but it is important to also look at the benefits of having a proven company, marketing program and product line.

Tupperware began when Earl Silas Tupper created his line of airtight containers for use in the kitchen and other home storage. The product concept is straightforward and the products are of high quality. Tupperware actually provides a lifetime guarantee in some countries and has a good track record with consumers.

Tupper was a pioneer in direct marketing, and his product is sold today in almost 100 countries around the world. After World War II, many women returned home after working. At that time and since then, it is a symbol of independence and empowerment for women, giving them an opportunity in the business world. Products are sold through variations of the party plan with commissions for consultants and the hostess.

Tupperware has a variety of specialties within their marketing organization. This allows people to the flexibility to select the type of marketing and promotion that they want to do. Internet lovers can specialize in selling the product via websites. Those that love to recruit new reps can go into the Royalty Program. Someone that wants to just get a discount on the products can join as “Membership Only.” There are Fund Raiser Specialists who work with churches and schools to hold fund raising events. Book Order people take order and can do parties. Demonstration Specialists can work a variety of markets.

The cost to get involved with Tupperware is reasonable with an Executive Business Kit offered at $130. It includes what you need to start doing parties. There is even a smaller Quick Start Kit for those on a tight budget.

The rewards of selling Tupperware come in the form of commissions up to 35% on your sales, royalties on new reps that you personally recruit and various incentives you can earn such as free products, trips, jewelry and even autos. The company provides free training and support for its reps, including one on one coaching and conference calls.

Direct marketing experts say to look at the reliability and reputation of the company you are considering. This company allows you to take charge of your life and your potential earnings-they want you to achieve the success you are looking for.

I tend to like business that have a strong repeat order component. Razors need razor blades, cosmetics get used up and so on. Since we have lots of Tupperware in our house that has lasted for years, if I were a Tupperware rep, I think I would want to market a consumable product along with it. My favorite consumable is currently Xocai Healthy Chocolate, a health food that tastes delicious and is good for you. It keeps the customers coming back for more.

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